What can you be the best in your world at?

What can you do that is desirable to your customers that none of your competitors can do? What is your focus beyond delivering healthcare?

That’s what you must decide. This will, in turn, address why a consumer should choose your organization over a competitor. Why a physician should join your staff. Why your donors should give money. Why a regulator should keep your hospital open.

What would make it impossible to close your hospital?

If you are to survive and thrive in the changing healthcare climate, you must be positioned with your answers in place and seeping into the minds of your consumers. And this requires a long-term, planned strategy.

Do you have one?