Welcome tabs invite Facebook success
Apply landing page concept for visitor engagement
In the online world, appearances are everything. The more professional your website appears, the more influence and respect you command. Your hospital’s presence on Facebook shouldn’t be any different. One way to make a great first impression is to use a welcome tab on your Facebook page. Think of it as a landing page for your social network; an invitation to join the conversation.
Welcome tabs: what’s not to like?
Welcome tabs are proving valuable in building Facebook audiences. According to Wired Magazine, Facebook visitors who land on a custom welcome page are 47% more likely to “Like” your page than if they just land on your wall. Another study reported that Facebook pages with landing tabs grew about 38% faster than those without them. Clearly, a branded landing page provides a much friendlier and engaging experience for first-time visitors, and welcome relief from the busy confusion of the Facebook wall.
Coming face to face with the wall
Searching for businesses on Facebook can return a number of pages with similar names or themes – a source of annoyance and uncertainty for new visitors. When you land on a Facebook wall, it’s hard to tell if it was created by the brand itself, a staff member, a fan or just some random guy who really loves keyboard cat. Custom welcome pages assure the user that it is the official page for your organization, and help focus their experience.
BEFORE: A Facebook wall can be a confusing entry point for new visitors.
AFTER: Welcome pages provide context, organization and a call to action.
Welcome page essentials
Facebook pages can include multiple tabbed pages of content – much like normal websites – and offer much of the same functionality as well. The welcome tab is ideal for information that is quickly related and easily digested.
Suggested content for welcome tabs may include:
- A call to action to “like” the page
- An introduction to your organization
- Links to your website to drive traffic
- Contact information or next steps
In a social medium where appearance is everything, custom welcome pages provide a friendly, controlled initial exposure for new visitors to your page, without throwing them into a conversation about an organization or subject they know nothing about. Make your Facebook landing page a unique and welcoming experience, and visitors will engage with your organization.
sources: facebook.com, wikipedia.com, fastcompany.com, onlineschools.org, dreamgrow.com, epaiges.com, wired magazine.