Video of the Week – Emergent Care Marketing

Ellis Medicine’s Neighbor2Neighbor Conversations Campaign

Sharon DeChiro worries about her two active children getting injured. “You worry when they’re at school. You worry when they’re on the field. You worry when they’re just being kids, playing around, riding bikes,” she says. “Knowing that a full-service [emergent care] facility will be available, it’s going to offer peace of mind to so many mothers and fathers in this area.” Her candid interview is part of Ellis Medicine’s Neighbor2Neighbor Conversations marketing campaign for the new Medical Center of Clifton Park.

The integrated healthcare advertising campaign promotes the opening of the Medical Center of Clifton Park; the first facility of its kind in the rapidly growing Southern Saratoga County community of Clifton Park to provide 24/7 emergent and urgent care, as well as primary care, medical imaging, lab and specialty care services. The campaign features interviews with four local residents, each of whom has a special interest in the availability of emergent, urgent and specialty care within their community, and with more than a dozen physicians and care providers who will see patients in the new facility.

The candid, unscripted videos appear on the Ellis Medicine website and social media channels supported by an integrated healthcare advertising campaign in transit, television, print and outdoor media.

“You always want the best for your children,” DeChiro says. “It will be an instant, automatic decision knowing that [the Medical Center of Clifton Park] will be right here in our own backyard.”