Video of the Week – Neurosurgery Hospital Marketing

Ellis Medicine’s Head2Toe Neurology Campaign

After suffering a head injury during a fall at home, Kevin Keelan began to exhibit changes in his motor skills. His wife noticed unusual behavior and demanded that he call his doctor. Within hours, he underwent emergency brain surgery to save his life. As the featured patient video for Ellis Medicine’s Head2Toe hospital marketing campaign for the Neurology and Neurosurgery service line, this web video demonstrates the expertise and preparedness of the program’s physicians and staff.

“I was very, very fortunate that Ellis had such a team that was ready, on extremely short notice, to be able to save my life,” Keelan says in the candid, unscripted interview, edited to a two-minute video. The video appeared in an integrated advertising campaign that featured social media, online display advertising, campaign landing page, as well as television, print and outdoor advertising.