Video of the Week – Spine and Pain Care Marketing

Ellis Medicine’s Head2Toe Neurosurgery Campaign

Michael Nasser wasn’t sure he would ever walk again. A debilitating spinal condition caused excruciating pain, numbness and immobility. The neurosurgeons at Ellis Medicine performed surgery within hours of his arrival at the hospital, and with the help of the physical therapists and rehabilitation team, Mike is back on his feet.

“If I hadn’t been to Ellis, I’d probably still be sitting in my living room, not being able to do the things I like to do,” Nasser says in his patient interview video, part of Ellis Medicine’s Head2Toe hospital marketing campaign for the Neurology and Neurosurgery service line.

His story, and the video that shows him walking his dogs, are proof of the physicians’ expertise and the life-changing spine and pain care that Ellis provides. The candid, unscripted video appeared on the Ellis Medicine website and social media channels in an integrated healthcare marketing campaign supported by television, print and outdoor advertising media.