This tool can help hospital marketers plan more effective campaigns

Leverage National Health Observances to increase web traffic and build community awareness

Service line marketing means competing with larger healthcare organizations that offer similar services with bigger marketing budgets. Going head-to-head with these mega hospitals or health systems requires you to be thrifty, organized and strategic. 

Which is why we created a Hospital Service Line Marketing Calendar; a tool hospital marketers can use to schedule, organize, and plan their campaigns according to the next National Health Observance. NHOs such as Colorectal Cancer Awareness Month or American Heart Month generate a wide variety of keywords hospital marketers can leverage to drive traffic to their website. Piggybacking off the hype that National Health Observances create, is not only a strategic move, but it builds community awareness around a national cause. For example, the graph below shows how the keyword “breast cancer” peaks over time. It’s no surprise there’s an increase in search around October, Breast Cancer Awareness Month.

Download the complete tool to receive the full calendar, the individual months, and infographics. Use the calendar to help plan your hospital’s next campaign using the popular keywords. Embed the monthly images in a blog post or report. Or, impress your co-workers and use the graphics in a PowerPoint presentation.

And here’s a sneak peak of what the calendar looks like: