How one marketer fixed his physicians' online review problem

Use brand journalism to outrank third-party physician review sites.

With the rise of high deductible health care plans, patients are doing more and more research on physicians before booking appointments. Many times, this leads them to third-party physician review sites with information that is not always credible. To beat out those reviews, this hospital created individual physician profile pages on their site with commentary from an internal patient satisfaction survey.

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