Ellis Medicine Oncology TV Spot Recognized by Telly Awards
Smith & Jones Wins Bronze Telly Award for Hospital System Cancer Brand Spot
Healthcare marketing specialists, Smith & Jones, announced today its receipt of a 2013 Bronze Telly Award for the Ellis Medicine Oncology Brand TV Spot. This is the second Telly Award that the agency has received for this campaign.
The Telly Awards honor the finest film and video productions, web commercials, videos and films, and local, regional and cable commercials and programs. This year, it received more than 12,000 entries from all 50 states and five continents.
This 30-second television spot features b-roll of cancer patients from past Ellis Medicine oncology campaigns and a voiceover that describes Ellis Medicine “on the front line, fighitng cancer care in our community.” It then invites viewers to visit the Ellis website to watch their stories in long-form web videos.
“Working with real patients, especially when dealing with cancer, is always a challenge because of its recurrence,” said Mark Shipley, President and Chief Strategic Officer of Smith & Jones, “but it’s always rewarding and humbling. This award is dedicated to all of the oncology patients at Ellis, and their families, who have shown incredible strength and courage during a difficult time.”
The purpose of this TV spot was to drive viewers to the Ellis Medicine oncology landing page, One2One Conversations. On this page, people can view candid, unscripted interviews with cancer survivors, physicians, and read material to learn more about the cancer care available at the hospital. The 30-second spot appeared on major network and cable advertising.
To learn more about Ellis Medicine and to view the winning video, please visit our Featured Work section.
About Ellis Medicine
The Ellis Medicine hospital system provides acute care for Schenectady County and a diverse community of 150,000 people located just west of the state capital in upstate New York. Learn more at www.ellismedicine.org.