5 reasons your hospital needs a responsive website

Straight from Google’s mouth: You need a responsive website

We made a case for mobile marketing for hospitals and physician practices in our latest issue of Protocol, Top 5 Hospital Marketing Trends of 2015. In this newsletter, we argue that mobile is #1 – meaning that all digital strategies should have mobile phones and tablets in mind first, and desktop second (if at all). Still need some convincing? Maybe you’ll listen to John Thornton, a digital marketing consultant for Google.

Here are some facts from Thornton to support why your hospital should have a responsive website:

1. More than 50% of Internet users access it from a mobile device.
2. According to a study conducted by Pew, 57% of Internet users won’t recommend an organization to a friend or family member if it doesn’t have a good mobile site.
3. Google boosts the SEO rankings of websites with responsive design.
4. Almost all growth over the last three years has come from mobile and tablet device usage, with only a slight increase in desktop and laptop usage.
5. 45% of people conduct research on their mobile phones while shopping, and their findings affect their purchases.

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Read full article at http://www.healthcarecommunication.com/Main/Articles/d77eddc8-2265-45a1-8c93-c8b32413bbb3.aspx