JoAnne Latham is Director of Account Strategy at Overit and a senior strategist at Smith & Jones, where she brings more than a decade of healthcare marketing experience to her work with hospitals, health systems, and mission-driven health organizations. Known for her unshakable calm, strategic insight, and commitment to outcomes, JoAnne leads client engagements from discovery through execution—ensuring every initiative delivers measurable value.

Over the course of her career, JoAnne has helped health brands build trust, drive service line growth, and elevate awareness through strategic marketing. She’s led multi-year campaigns for hospital systems, behavioral health initiatives, maternal health programs, physician group rebrands, and rural care access efforts. Whether she’s overseeing integrated campaign rollouts or managing high-touch brand transitions, JoAnne brings deep knowledge of the healthcare space—and the complex, often sensitive environments in which her clients operate.

At Smith & Jones, JoAnne is a hands-on partner to clients navigating everything from competitive urban markets to health professional recruitment challenges. She brings a collaborative spirit to every engagement, backed by the belief that every problem has a solution—you just have to want to solve it. That mindset makes her the go-to for organizations facing real business challenges and needing a trusted partner to help guide strategy, align teams, and move initiatives forward.

Her roots in marketing and project management are enhanced by a natural ability to lead with empathy and directness—building trust with clients while pushing campaigns to perform. JoAnne is especially attuned to the unique needs of healthcare audiences, and works closely with internal teams to ensure messaging is not only smart, but responsible, compliant, and human.

JoAnne lives by the lessons she learned early in life—persistence, resilience, and a love of a good challenge. She still clears pastures and builds fences in her free time, and brings that same grounded, get-it-done energy to every brand she supports.