Devin Dinsmore is the Director of Strategy for Smith & Jones, where he leads brand development, content strategy, and integrated campaign planning for hospitals, health systems, and health-forward organizations. With a foundation in storytelling and a sharp grasp of audience behavior, Devin builds strategic frameworks that help healthcare brands communicate with clarity, empathy, and impact.

Devin approaches strategy like a great story—beginning with the audience, digging into what they need, and crafting messaging that resonates. Whether he’s leading a full-scale rebrand, mapping service line campaigns, or developing voice and tone guidelines, Devin helps healthcare organizations find their narrative—and use it to engage, inform, and inspire.

Before taking on his leadership role, Devin built a reputation as a writer and content strategist with a gift for distilling complex healthcare topics into accessible, authentic messaging. His academic background in literature, psychology, and history informs a strategic style that is deeply human, insight-driven, and always audience-first.

At Smith & Jones, Devin guides strategy from discovery through execution—aligning stakeholders, unearthing insights, and ensuring that every piece of communication is rooted in real purpose. His goal: marketing that doesn’t just sound good, but does good.

When he’s not developing strategy, Devin is likely reading, writing, or playing guitar—happiest when there’s a story to tell and a little distortion in the amp.