Dan Dinsmore is the founder and CEO of Overit and serves as a senior healthcare marketing strategist with Smith & Jones, leading national and regional initiatives for hospitals, health systems, and health tech brands seeking to differentiate in an increasingly complex landscape. With over 30 years of experience in marketing and digital media, Dan fuses data-driven strategy with creative innovation to deliver campaigns that resonate, educate, and drive action.

Dan’s healthcare portfolio includes work across patient acquisition, service line promotion, physician engagement, and healthcare workforce recruitment. He’s led comprehensive brand transformations, multichannel campaigns, and thought leadership platforms for organizations navigating shifting patient expectations, digital transformation, and competitive positioning in crowded markets.

From elevating behavioral health access to launching maternal health and bariatric care campaigns, Dan’s work is grounded in empathy, insight, and a deep understanding of the healthcare consumer journey. He’s also consulted on health tech adoption strategies—bringing clarity and storytelling to complicated platforms seeking user buy-in.

Under his leadership, Overit has earned hundreds of industry awards and is known for creating some of the most visually and emotionally compelling campaigns in the sector. Dan remains hands-on in production, guiding strategy and creative execution with a sharp eye for detail and impact.

Outside the boardroom, Dan is an accomplished musician, performing with bands like Owl and The Clay People. His artistry informs his marketing work—approaching every project like a composition, balancing precision with expression. He lives in upstate New York with his family.