The maternity campaign introduced Vassar Brothers’ new birthing center, without benefit of facility tours or photos. This award-winning print, broadcast and interactive campaign achieved 100% census within a month of the new wing opening, a quick 50% expansion of capacity and an increase in deliveries from 1,900 to 2,800 in one year. We’d call that a successful delivery.

Are you leveraging the real drivers and influences on consumers’ purchase decisions to make emotional connections with your customers?