Proven expertise in healthcare brands
Why would hospital leaders hire a healthcare marketing specialist agency, instead of working with a local generalist? For the same reasons patients would choose a specialist over a general practitioner. When a lot is riding on their decision, they want someone with a proven track record of positive outcomes to address their special conditions and circumstances.
Too often, agency selections are influenced by political pressure and ties to the local community. It’s easy to choose an agency whose principal is on the board, or a design firm that’s right down the street. However, choosing local generalists can be a double edged sword – convenient or diplomatic, but not necessarily strategic. Making critical business decisions should be based on what’s best for the organization.
Smith & Jones has worked with hospitals, health networks and physicians practices for nearly 30 years and we’re great at what we do. We have achieved positive outcomes through creative brand building programs and integrated messaging to help our clients reach their business goals. We understand healthcare audiences, the factors that influence their decisions, and the best way to connect with them and motivate them to act. We know healthcare marketing, and how to get results.
Big picture perspective, local know how
It’s been said that there’s no substitute for local knowledge, and we agree, especially when it comes to understanding the local media market. We have ways of gaining local insights to media, finding the best channels and regional-specific opportunities to engage your local audiences. From geo-targeted digital channels and mass media segmenting to site-specific executions and guerrilla marketing tactics, we’re experienced in delivering brand messages with pinpoint precision to any size market in the country.
There when you need us
We’ve developed a seamless system to interact with our clients, allowing us to work effectively with healthcare organizations around the US, regardless of location. On-site visits provide us the critical one-on-one meetings we need during research, strategy planning and presentations to internal stakeholders. There’s no substitute for face time, and we will be there with you when you need us. Air travel, trains and the good old-fashioned road trip will bring us to your door, and make us feel like your neighbors.
All the right connections
For daily contact, we leverage the latest communications technologies to keep up with the ongoing meetings and casual conversations required to clarify expectations, align our efforts and build relationships. Phone calls and email are still part of the mix, but video conferencing, video chat, web meetings and screen sharing allow us to convey ideas and information more effectively than the old standbys, and sometimes even more efficiently.
If your marketing isn’t getting the response you expected, or you’re falling short of your goals, it may be due to your choice of marketing partners. Like a patient seeking the best chance to beat a chronic illness, you need healthcare marketing experts who understand your business, your customers, and how to get the most from your marketing investment.
If you don’t have a healthcare marketing specialist near you, give us a call. We’re happy to help.