2024 Healthcare Marketing Trends:
The Year of Disruption

New Report Available Now!

It’s here: Disruption. As we navigate the healthcare landscape together, it has become increasingly clear that the industry is seeing profound transformation and change. In this report, we’ve explored several key trends that have accelerated in recent months and will continue to do so in 2024.

One of the paramount trends is the remarkable surge in patient empowerment and consumerism. Patients are no longer passive recipients of care; they are empowered individuals who actively engage in their health journey, demanding more transparency, personalization, and control. This idea of consumerism and disruption impacts all five of this year’s trends:

  • The Acceleration of Patient Empowerment and Consumerism
  • Beyond Advertising: The Role of the Patient Journey in Brand Perception
  • Patient-Centered Language Takes Center Stage
  • Getting Comfortable with the Uncomfortable: The Role of AI in Healthcare
  • Navigating the Unyielding Workforce Challenges in Healthcare

Our 11th Annual Report is full of takeaways to help your organization compete in this dynamic healthcare landscape. Use the form to download your free copy now.

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