When CEO Jim Connolly took over at the newly reorganized Ellis Medicine, he was faced with aligning three diverse care organizations and changing the brand’s perception in the market. He wanted an experienced healthcare marketing firm that could deliver creative solutions, on-target strategy and results, so he could focus on building a better healthcare organization. The integrated branding campaign and drive-to-web strategy that Smith & Jones delivered successfully repositioned Ellis as a leader in healthcare reform and increased site traffic exponentially (over 200,000 unique visitors per month compared to a baseline of 18,000 per year), garnered over 170,000 completed video views annually in 2014, as well as multiple creative healthcare advertising awards. And that made Jim very comfortable.