White Plains Hospital
White Plains Hospital isn’t afraid to tackle tough marketing challenges, especially if it means saving lives. So when they saw an opportunity to prevent deaths from colon cancer, they jumped right in.
But preventing colon cancer deaths is easier said than done. To succeed, White Plains Hospital would need to confront one of the most difficult challenges in healthcare marketing: helping people overcome their fears.
But preventing colon cancer deaths is easier said than done. To succeed, White Plains Hospital would need to confront one of the most difficult challenges in healthcare marketing: helping people overcome their fears.