In general, nurses are overworked, underpaid and understaffed. Even if they’re highly qualified, nurses don’t always have the authority to make decisions and don’t always have an opportunity for growth. To attract Ellis’ ideal candidate, our strategy was to create a campaign that spoke to nurses looking for greater recognition and a voice in patient care.
The campaign concept, “The power to change lives starting with your own,” speaks to nurses who aspire to take on leadership roles, achieve career advancements and make a difference.
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