Expecting the Unexpected

In the crowded New York Metro marketplace, White Plains Hospital needed to stand out. The elevation of its heart program through physician recruitment and adapting innovative technologies translates to a clinical hub ready for life’s most unexpected turns. For the patient, that means not having to compromise on an exceptional patient experience of a hospital close-to-home, all while receiving top-notch care.

Don’t Ignore the Signals

Cardiology is notoriously a tough service line to market — no one plans for a heart attack. To connect with our target audience and drive volume to the electrophysiology team, we needed to tell a relatable story that prompted looking into the heart’s subtle cues. Brenda, a healthy, active grandmother wasn’t an obvious candidate for heart problems, but paying attention to the signals brought her to White Plains Hospital, and ultimately saved her life.