Ellis Cardiac Campaign Wins Gold
The 2011 Cardio Vascular Advertising Awards announced that Ellis Medicine received the Gold Award in the total advertising campaign category. The Schenectady-based hospital system was recognized for the Heart2Heart campaign created by Smith & Jones. Ellis Medicine competed with hospitals throughout the United States and Canada with 300-499 beds. Of more than 500 similar sized hospitals, Ellis was the only hospital to receive a Gold Award in this category.
“Ellis Medicine is reinventing healthcare by examining and improving our processes and services,” said Jim Connolly, President and Chief Executive Officer at Ellis Medicine. “We are one of the top hospitals in New York State, yet no one realizes it. We achieve the same clinical outcomes and results as other major medical centers like the Cleveland Clinic. This campaign, and others created by Smith & Jones, is building awareness for our mission.”
The CardioVascular Advertising Awards is an exclusive competition recognizing the nation’s most talented healthcare marketing professionals for outstanding advertising for cardiac-related specific service lines. Entries are judged based on creativity, layout/design, typography, production, knowledge transfer and overall quality.
The Heart2Heart campaign was the first service line campaign in a rebranding project for Ellis Medicine, an acute hospital care provider in Schenectady, New York. It features candid, honest interviews with patients, doctors and staff to communicate the idea of “reinventing healthcare, one patient at a time.”
Creative elements for the Ellis cardiac campaign appeared in local and regional banner ad networks, print and outdoor media, and on-site signage.
“We are fortunate to have clients who allow us to do this caliber of work,” said Mark Shipley, Chief Thinker at Smith & Jones. “Ellis Medicine opened their doors, let us redesign interiors and gave us access to patients for these candid, honest and atypical statements about the level of care they received. We couldn’t have created this campaign without their support and cooperation.”
About CardioVascular Advertising Awards Program
The CVA Awards was developed as an annual contest to recognize excellence in healthcare marketing and advertising.Winning entries, judged by a diverse panel of experts, are published in Marketing Healthcare Today. Judge’s Choice trophies, as well as Gold, Silver and Bronze certificates are granted to winning entries exemplifying excellence.
About Ellis Medicine
Ellis Medicine is located in Schenectady County, a diverse upstate New York community of 150,000 people located just west of the state capital. Ellis was named one of the nation’s Top 50 Cardiovascular Hospitals for 2011 by Thomson Reuters; one of only two hospitals in New York State to receive this recognition. With more than 600 affiliated physicians and 3,400 employees, Ellis Medicine is one of the region’s largest employers.