Smith & Jones partners with a Connecticut-based community hospital

Healthcare marketing specialists to help with brand repositioning

Sharon Hospital, a 78-bed community hospital in Sharon, Connecticut, recently hired healthcare marketing agency Smith & Jones to help reposition its organization to better compete with medical centers in the Tri-State Area.

“We are excited to work with Smith & Jones to launch a new, competitive brand position and creative campaigns to support the new position. Our goal is to put our organization on the map as a well-respected, innovative community hospital and expand our customer base in the Tri-State Area,” Sharon Hospital CEO Peter Cordeau said.

Sharon Hospital has stayed true to its roots since its inception in 1909, delivering personalized and professional care to its community. The hospital continues to evolve and provide patients with the latest medical advancements in therapy, cardiology & cardiac rehabilitation, orthopedics, radiology, and a breast center of excellence.  Additionally, it’s accredited by the Joint Commission on Accreditation of Healthcare Organizations, the American College of Radiology and the College of American Pathologists.

Smith & Jones’ account and creative teams are tasked with developing a strategic plan to align the brand, engage patients and inspire consumer loyalty. Through its tried and true process, the healthcare marketing specialists will help Sharon Hospital build a desirable brand and deliver tangible outcomes.

“Sharon Hospital is a seasoned care provider, backed by a compassionate, dedicated staff,” Smith & Jones CEO Mark Shipley said. “We aim to help this organization break out of the woods as the region’s top community hospital.”