Current Issue
The rise of mobile health
Mobile devices, apps, gaming and other mHealth tools help patients manage their health and help care providers lower costs by el… more
Volume 2 | Issue 3
Using marketing to achieve organizational alignment
How hospital and physician practice marketers can help define and communicate the organization’s purpose so every member of the … more
Volume 2 | Issue 2
Socializing medicine
How physicians and hospitals can leverage health information websites, online physician reviews and social media marketing chann… more
Volume 2 | Issue 1
The politics of healthcare marketing
How the hospital marketing team can influence, engage and inspire stakeholders to implement an effective healthcare marketing st… more
Volume 1 | Issue 5
Understanding Healthcare Consumers
This issue looks at the way healthcare consumers choose care providers and how changing habits of each new generation are forcin… more
