Share |
The rise of mobile health

Current Issue

The rise of mobile health

Mobile devices, apps, gaming and other mHealth tools help patients manage their health and help care providers lower costs by el… more

Using marketing to achieve organizational alignment

Volume 2 | Issue 3

Using marketing to achieve organizational alignment

How hospital and physician practice marketers can help define and communicate the organization’s purpose so every member of the … more

Socializing medicine

Volume 2 | Issue 2

Socializing medicine

How physicians and hospitals can leverage health information websites, online physician reviews and social media marketing chann… more

The politics of healthcare marketing

Volume 2 | Issue 1

The politics of healthcare marketing

How the hospital marketing team can influence, engage and inspire stakeholders to implement an effective healthcare marketing st… more

Understanding Healthcare Consumers

Volume 1 | Issue 5

Understanding Healthcare Consumers

This issue looks at the way healthcare consumers choose care providers and how changing habits of each new generation are forcin… more

« Previous12Next »