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Social Checkup: Take the vitals of your hospital’s social media policy

Current Issue

Social Checkup: Take the vitals of your hospital’s social media policy

The importance of a social media policy for hospitals and physician practices more

The ACO Cheat Sheet for Hospital Marketers

Volume 3 | Issue 6

The ACO Cheat Sheet for Hospital Marketers

The effects of healthcare reform on hospital marketing more

How To Market Primary Care

Volume 3 | Issue 5

How To Market Primary Care

The effects of The Affordable Care Act on primary care more

The Changing Media Landscape

Volume 3 | Issue 4

The Changing Media Landscape

Media consumption among the four generations, opportunities to target key audiences with new media channels, how to leverage owned and earned media, and how to reallocate media budgets to reflect thes… more

Healthcare Marketing’S Top Trends for 2014 – PART 2

Volume 3 | Issue 3

Healthcare Marketing’S Top Trends for 2014 – PART 2

Part 2 of our top trends for 2014 discusses digital strategies, social media, integrating on- and offline messaging, and brand journalism in healthcare marketing. more

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