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Healthcare Marketing White Papers

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The State of Social Media 2015

The State of Social Media 2015

8 powerful ways to update your hospital's social media strategy

2015 Healthcare Marketing Trends

2015 Healthcare Marketing Trends

12 trends affecting hospital marketing as we know it

Transitioning marketing efforts to the ACO model

Transitioning marketing efforts to the ACO model

Download our free white paper on how to market an ACO

11 Steps to Effectively Market Primary Care Services

11 Steps to Effectively Market Primary Care Services

This white paper discusses how to differentiate your primary care offices from competitors and attract patients with thought lea…

The New Media Paradigm

The New Media Paradigm

This white paper discusses the overarching trend to pull away from paid media, and increase efforts in owned and earned media.

Healthcare marketing's top trends for 2014

Healthcare marketing's top trends for 2014

Here's a look at the trends that are influencing strategies, media choices and messaging tactics as marketers compete for the at…

Budget Planning for Hospital Marketing

Budget Planning for Hospital Marketing

This white paper outlines our tried and true process for creating a detailed, strategy-driven healthcare marketing budget.

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