Healthcare Marketing White Papers
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2015 Healthcare Marketing Trends
We compiled the top 12 marketing trends for 2015 and translated them for application to hospitals and physician practices.
Four Reasons to Invest In Hospital Branding
With everything marketers do to compete in today's healthcare environment, too few invest in the subtle but surprisingly powerful strategy of brand building. Here are four reasons they should.
The Hospital CEO’s Role In Supporting Marketing Goals
In this white paper we’ll look at how hospital executives can support and advance the organization’s competitive position, and align their staff to a shared mission.
Healthcare Marketing Analytics
Leverage inbound and outbound marketing metrics to build your plan, track results and prove your return on investment.
Budget Planning for Hospital Marketing
This white paper outlines our tried and true process for creating a detailed, strategy-driven healthcare marketing budget.
The How-To Guide for Brand Building
Smith & Jones shares a step-by-step process for brand building and positioning hospitals, physician practices and healthcare provider networks.
Inbound Marketing: Nourishment for Content-Hungry Patients
Learn how healthcare organizations can engage prospective patients with a depth of information that traditional marketing doesn’t allow.
The Mobile Health Revolution
Healthcare Consumers: The New Reality
This white paper looks at how each generation of healthcare consumers makes their purchase decisions, and how hospital and physician practice marketers can engage each segment of the healthcare audience.
Organizational Alignment for Healthcare Brands
Learn how hospitals and physician practices can use marketing to help define and communicate the organization’s mission so every member of the healthcare team understands their role in keeping the brand promise.
The Socialization of Medicine and Managing Online Channels
Patients are turning to social networks for health advice and to forge closer relationships with their doctors. This white paper offers strategies to manage online information, review sites and social channels.
Navigating The Healthcare Organizational Hierarchy
This white paper looks at how hospital marketers can navigate complex healthcare organization politics to engage internal stakeholders in the marketing strategy.
11 Ways to Effectively Market Primary Care Services
This white paper discusses how to differentiate your primary care offices from competitors and attract patients with thought leadership.
Transitioning Marketing Efforts to the ACO Model
This white paper discusses the charges of accountable care and how to adjust marketing efforts for this new business model.
Healthcare Marketing's Top Trends for 2014
Here's a look at the trends that are influencing strategies, media choices and messaging tactics as marketers compete for the attention of the healthcare consumer.