St. Francis Hospital
Saint Francis Hospital in New York’s Mid-Hudson Valley had a first-rate orthopedics program but lacked the awareness and positive perception needed to drive referrals and increase elective procedure volume. After an uninspiring ad campaign failed to move the needle, Saint Francis hired Smith & Jones to get results for the orthopedics service line.
The results from the Orthopedic campaign were impressive:
- Over 150 total joint surgeries were attributed to the campaign
- Revenue generated exceeded 4,500% of campaign cost