The campaign drove approximately 2,500 unique visitors to Ellis’ bariatric content over the first six weeks of the campaign, representing a 400% increase in traffic year over year. Additionally, online seminar sign-ups increased by 25%. Driving traffic to bariatrics programs can provide high ROI for hospitals. Even more importantly, an increase in traffic demonstrates that people who suffer from obesity are taking action to get their lives back and people around the Capital Region are inspired by Ellis’ “Now I Can” stories.