How we work together
Every healthcare organization has business challenges. Defending market share from new competitors. Preventing leakage outside your network. Growing patient volumes in underutilized service lines. If your marketing isn’t working to address these issues, it needs to be fixed.
Smith & Jones helps hospitals and healthcare networks solve business problems both big and small. We can be engaged to build a brand or grow market share, to fulfill a business objective or for a single project. We tailor our services to match the scope of your need, to collaborate with internal teams or to accommodate your available budget.
Here are some common ways that clients engage Smith & Jones.
Agency of record
Looking for a full service solution to your marketing needs? We’ll collaborate with your internal team to develop marketing strategies, year-long marketing plans, budgeting, service line planning, creative development, production, execution, tracking and detailed reporting of an integrated marketing strategy for your brand.
If your organization is suffering from a weak or undifferentiated brand, we can identify a compelling, competitive strategic position for your organization, develop messaging and roll out strategies for the new brand.
Service Line Campaigns
Test the waters with a stand alone campaign for a specific service line, care center or event. Based on your needs and resources, we can develop campaign strategy and goals, creative messaging, media plan, conversion tools and marketing metrics to track and report outcomes.
We’ll assess your current marketing communications, the competitive environment, and messaging – then identify opportunities for immediate impact and long-term growth.
Business Need Consultation
Sometimes the solution to a business problem requires an outside perspective and expertise. We help to assess your business challenge or objective, and recommend marketing solutions to correct or improve the results of a corporate initiative.
So where shall we start? Why not request a consultation today, and we’ll talk about your situation. No obligation, no cost, no worries. You can decide where we go from there.