In Search of Good Medicine
Hospital Marketing Strategies to Engage Healthcare Consumers
By Mark D. Shipley
As the American healthcare system sorts out the ramifications of reform, patients have quietly reinvented the decision-making process, refining their own roles and changing their expectations of the people and organizations they turn to for care.
To attract and engage these empowered, self-directed patients, healthcare marketers will need to overcome their addiction to outdated strategies and tactics, and to make significant behavioral changes in the way they go to market.
In this book, healthcare marketing veteran Mark Shipley provides an executive overview of the new realities, and offers a proven protocol for positioning organizations to be competitive in the new marketplace.
Published by Black Box Press Troy, NY
Copyright © 2014 Mark D. Shipley All rights reserved