Today, everything you do is judged by the results. All of your hard work comes down to one question: Did your reach your goals? Market share, patient census, website traffic, satisfaction surveys–all are key to the success and profitability of your hospital or physican practice. So how do you leverage your marketing budget to hit your targets?
Smith & Jones has a clear and repeatable system for achieving specific business objectives for healthcare clients. We create a plan: strategies and tactics that will effectively drive the key performance indicators that measure your success. And then we execute that plan.
Every plan includes metrics that allow us to track our progress. Leading indicators help us project our results and adjust for shortcomings. Lagging indicators report our end results. By measuring against the plan, we can decide the best way to respond to competitor activity, changes in the economy, unexpected windfalls and budget cuts. We can easily identify high-return activities for greater investments and low-return items for cost savings. Our metrics help us make adjustments to stay on track or raise the bar.
By setting aggressive yet realistic goals, tracking our successes and refining our plans, Smith & Jones has established a proven record of success for our clients. Our process helps us meet or exceed goals and expected outcomes for virtually every marketing opportunity.
But don't take our word on it. Hear what Jim Connolly, President and CEO of Ellis Medicine, has to say about the results we've achieved together.