Navigating the Healthcare Organizational Hierarchy

How to engage internal stakeholders in your hospital marketing strategy

Hospitals and healthcare provider networks are large, complex institutions. How can the hospital marketing team effectively navigate the complexity of healthcare organizational hierarchy to execute a successful marketing strategy? Find out in the healthcare marketing white paper from Smith & Jones.

Topics include how the marketing team can:

  • Collaborate with hospital leadership to create a unique and differentiated brand position;
  • Inspire physicians to participate and act as advocates for the hospital;
  • Educate and engage internal groups to help deliver the brand experience; and
  • Foster ongoing communication to keep everyone on board.

Download the white paper here. Or dig deeper into the new realities of the ever-changing marketing world with the healthcare marketing book, “In Search of Good Medicine,” written by our very own, Mark Shipley.