Idaho health system signs Smith & Jones as Agency of Record

Healthcare marketers launch brand building campaign for Portneuf Medical Center

Troy, NY—  Portneuf Medical Center, a 200 bed hospital and health network in Pocatello, Idaho, recently announced it has selected healthcare marketing specialists Smith & Jones as its agency of record.

Portneuf Medical Center first hired Smith & Jones to help reposition its organization and develop a creative platform and strategic marketing plan. Moving forward, the healthcare marketing agency plans to use strategic, creative storytelling to help the hospital better compete with medical centers to the north and south of its region.

“I love the approach Smith & Jones has taken to get to know our hospital and its virtues,” PMC Director of Marketing and Public Relations Todd Blackinton said. “The agency has identified areas of focus in our organization that, perhaps, we were too apprehensive to vocalize. I can’t wait to see what we accomplish together.”

Portneuf Medical Center is a regional referral health system that delivers high quality, uncompromising care to community members throughout eastern Idaho and western Wyoming. Backed by a team of dedicated doctors, nurses and staff, the medical center features a Heart and Vascular Center, a Level II NICU, a Cancer Center, and a Level II Trauma Center in addition to athletic training and sports medicine for area high schools through the Sports Medicine Institute.

“Our collaboration and active initiative to make Portneuf Medical Center stand out among its competition will help move the needle on future ambitions and creative projects,” Smith & Jones CEO Mark Shipley said. “We look forward to continuing our relationship and generating great results.”