Healthcare marketers publish white paper on brand integration

Smith & Jones new report breaks down brand promise; delivery and sustainability

One way for hospitals and health systems to stand out from competition, engage consumers and deliver a consistent patient experience is by communicating a clear brand promise. Smith & Jones’ new white paper “Brand Integration in Healthcare Marketing,” provides marketers with tools and tips on how to create and sustain a strong, unified brand.

Available as a free download from our website, the white paper demonstrates how healthcare brands can visually and verbally support their business goals, create internal alignment and sustain the brand with periodic “check-ups.” The paper also lends insight into our brand building process with images and examples from past campaigns and provides comprehensive takeaways marketers can use to support their organizations’ branding efforts.

“It is important for marketers to monitor brand integration in order to ensure messages are being reinforced across all platforms,” CEO Mark Shipley said. “This will help healthcare organization stand out from their competition and ultimately generate meaningful results.”

According to the white paper, brand integration also helps hospitals:

  • Create awareness and inspire loyalty
  • Build instant brand recognition
  • Drive  conversions and patient volume
  • Focus the conversation with your patient
  • Maximize the effectiveness of your marketing 

 Download our free white paper today.