The best times to post on social media

Guidelines to breathe new life into your hospital’s social strategy

We’ve seen a lot of reports on the so-called best times to post on each social platform. The truth is that each audience has different habits and each industry and organization shines on different platforms. However, this new study from Quicksprout combines the results of a few different studies to identify meaningful trends.

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Here is what this study found:

Facebook

  • The best days to post on Facebook are Thursday and Friday
  • The best times to post on Facebook are between 9 AM and 7 PM
  • The best time to post on Facebook for shares is 1 PM
  • The best time to post on Facebook to get clicks is 3 PM

Twitter

  • The best days to post on Twitter to reach consumers are Wednesday, Saturday and Sunday
  • The best times to post on Twitter for clicks is 12 PM and 6 PM
  • The best time to post on Twitter for retweets is 5 PM

LinkedIn

  • The best days to post on LinkedIn are Tuesday, Wednesday and Thursday
  • The best times to post on LinkedIn are 7-8 AM and 5-6 PM
  • LinkedIn posts generate the most clicks and shares on Tuesdays between 10-11 AM

Pinterest

  • The best day to post on Pinterest is Saturday
  • The best times to post on Pinterest are between 2-4 PM and 8-11 PM

Instagram

  • The best day to post on Instagram is Monday
  • The best time to post on Instagram is off work hours (5 PM-7 AM)

Google+

  • The best days to post on Google+ are Monday-Friday
  • The best time to post on Google+ is between 9-11 AM

If your hospital has found luck with certain days or times, certainly stick to that schedule. Do any of your findings match this study’s findings?

See the full study here.