5 reasons your hospital or health system should invest in CRM
CRM will help you stay one step ahead of the consumer and two steps ahead of the competition
When it comes to predicting hospital marketing trends for 2017, unfortunately, we can’t gaze into a crystal ball. We aren’t fortune tellers. However, we are hospital marketing experts, which means we have a pretty good idea about what hospitals and health systems should pay attention to in the upcoming year. One thing we are certain of is the significance of a CRM platform.
Your competition is itching to get to the consumer before they know they have an issue. To outsmart your competitors, wouldn’t it be great to have a system in place that can track the interactions a potential patient has with your hospital? CRM not only helps you reach unaware top-of-funnel consumers, but it can also help you retain loyal patients.
Here are five reasons why your hospital should invest in CRM:
Organize your marketing efforts:
With a CRM platform, the marketing department can have a pool of consumer data at their fingertips. The information is stored in an organized and sensical manner, from new leads to current patients. Teams can analyze this data to better inform marketing decisions and pinpoint the best opportunities for your hospital or health system.
Easily measure data:
Chief marketing officers are tasked with reporting insightful data up the ladder. With a content management system, your hospital or health system can track meaningful metrics, such as the results of a marketing campaign or hospital program. This will help prove ROI and gain insight into what works and what doesn’t work for a campaign.
Create tailored messaging:
CRM can help your team create tailored messages depending on the stage of a buyer’s journey. Not only will this save your organization money by marketing the right messages to the right folks, but it will also save your team time by focusing your energy on interested patient groups.
Build trust with your patients:
Yes, the benefits are quantifiable, but they are also altruistic. With CRM, you can create meaningful messages and target patients who need help the most. For example, during Colon Cancer Awareness Month, you can use the data in your system to pinpoint consumers who are over the age of 50 and send them educational and helpful messaging.
Improve your bottom line:
According to the Harvard Business Review, companies can boost profits by almost 100 percent by retaining five percent of their customers. With CRM your marketing team can continue to develop relationships with consumers even after they’ve used your services.