Braden Russom

Account Planner

Account Planner

Braden is like a walking encyclopedia, especially when it comes to:

  1. Digital marketing best practices

  2. Gaining insight from Google Analytics

  3. The perils associated with raw vegetables

As an account planner, Braden ensures the advertising we create for our clients gets a great first start. To accomplish this, he delivers strategies that consider the client’s broader business goals, the feelings and biases of consumers and what’s working best in marketing (i.e. media or delivery formats). He then assists our account managers with quantitative and qualitative research and developing key insights. 

Braden is also a self-proclaimed “data geek.” He spends a large chunk of his time navigating the dynamic world of digital marketing and has a lot of knowledge to share. He constantly works to bring new ideas to the table, leveraging industry trends to create smarter marketing plans and in-depth analytic reports.

Braden can pinpoint the moment in time when computer science first sparked his interest. He helped his father set up their family’s computer and learned the art and science behind the device. This crash-course introduction set the stage for what was to come. 

It might come as a surprise that Braden studied English in college, but perhaps not since he is intuitively creative. An avid writer, Braden landed his first job in SEO, writing content and learning how to boost rankings. Today, Braden contributes to many of our content marketing projects, lending a different perspective to our creative process.

Braden wrote an Oral Allergy Syndrome Cookbook, which helps home cooks navigate their allergies to raw fruits and vegetables. His books teach people how to cook vegetables without destroying the taste or turning them into mush. Although he’s not a best-selling author (yet), Braden is a frequent lecturer at the Rensselaer Polytechnic Institute Lally School of Management, Union Graduate College, Clarkson University and Siena College, where he presents on topics such as marketing for higher technology. He earned his BA from Marist College and is a certified account manager.

Each year, Braden and his wife Melissa host a fundraising event for LQTS (Long QT Syndrome) through the SADS Foundation. Over the past decade, they have raised more than $100,000. His favorite time spent is at home with his baby girls Cora and Kate.