Internal alignment for hospitals with Michael Sluzar of Barnabas Health

How to align internal audiences with your hospital brand

In this episode of Brains Over Brawn, Smith & Jones President Dave Vener meets up with Michael Sluzar of Barnabas Health to talk about hospital marketing internal alignment strategies and tactics. Barnabas has over 21,000 employees and Sluzar recently implemented an internal campaign to align the audience with its newly transformed health system. How did he do it? Listen to find out.