Securing a market leader’s position

The heart Center at Hudson Valley Heart was already the largest cardiology practice in their local market. To grow their business, they needed to expand their influence into surrounding areas. Competition in the neighboring Westchester and NY metro markets was fierce, dominated by larger, more sophisticated practices. With its humorous appeal to at-risk patients, this campaign helped secure their brand position as the region’s first choice for cardiac care, and attracted patients from outside their core market.