award-winning ads for back pain relief

People suffering from back pain have two very basic desires: To stop the pain and get back to their normal activity. The Northeast Back Institute at Memorial Hospital offered pain treatments within 72 hours, a competitive advantage and a real benefit to their patients. This series of print ads depicted back pain sufferers who were able to go on with their lives (and their weekend plans) thanks to fast, effective pain treatments. A graphic of a spine appears in the ski track and footprints suggesting back care for people with active lifestyles.

In addition to increased patient visits and visibility for the practice, the series won multiple awards, including the Healthcare Advertising Awards (Silver for medical practice newspaper advertising) and the Aster Awards (Gold for newspaper advertising campaign).