A heart to heart conversation with a cardiac patient
Joanne Bernardi, a young mother whose life was saved by emergency heart surgery at Ellis.
Delivering nine months before the birthing wing
Their new maternity wing still under construction, Vassar Brothers needed a strategy for successful launch.
An award winning campaign for back pain relief
Print campaign for neurosurgery practice recognized by Healthcare Care Advertising and Aster Awards
Marketing elective surgery to affluent weekend residents
Service line campaign’s sophisticated humor appeals to upscale target’s vanity
Advertising a compelling advantage for ER patients
A direct competitive claim, summed up in one word, attracts patients in a hurry
Using owned media to promote brand alignment
How do you introduce a new hospital brand to 3,300 employees and thousands of visitors?
Securing a market leader's position
Branding campaign extends the geographic reach of cardiology practice
Bringing focus and vision to an eye care leader
Award-winning advertising campaign repositions an international eyewear brand.
