Current Issue
Why branding still matters for hospital marketers
In today's competitive healthcare environment, hospitals and physicians practices strive for every advantage, but few invest in … more
Volume 1 | Issue 2
Marketing in hospital channels
Every day thousands of people pass through a hospital’s doors. An overlooked but highly engaging tool to reach these audiences i… more
Volume 1 | Issue 1
The CEO’s role in hospital marketing
Hospital personnel look to the CEO for gestures that help them embrace core values and understand how they influence the custome… more
