The Hospital marketing Blog

The first thing that comes to mind when you think of speed-dating is a room filled with eligible bachelors (or bachelorettes) looking for romance. In an interesting new spin for hospital marketing, the room is filled with qualified doctors, but instead of looking for romance, the doctors are seeking new patients. view more

Hospitals should start listening to what patients are saying when it comes to marketing and brand management. view more

An understanding of search engine optimization (SEO) can make every page an entry point, a search destination that can equal, or even outperform your home page, and drive more traffic to your site. view more

Patients typically spend a decent amount of time waiting for doctors when they have an appointment, especially when a doctor is in high demand. Instead of having your patients sit there and stare at the clock, this is the perfect opportunity to educate patients about leading a healthy lifestyle and what the hospital has to offer using owned media. view more

The new issue of Protocol: The Marketing Report for Hospital CEOs and Physicians Practice Administrators, is now available at www.smithandjones.com. In this edition we will be discussing owned media in hospital environments. view more

There are now over 90 million smartphone and 24 million tablet users in the US. Mobile sites and apps are gaining widespread adoption quickly and are a part of every one of our client’s 2012 media plans. view more

What does a patient see while lying in a hospital bed? Check out this quick Ted Talk by Paul Bennett. view more

Faced with the challenges of healthcare reform, hospital leaders are recognizing the importance of building a high-quality workforce, and that staff engagement is an important part of their corporate culture. view more

Waiting in a doctor’s office for an appointment is one of those things that is utterly annoying (especially when you have been waiting for a while) and nerve-racking. As a patient, many thoughts go through your head. Is there something really wrong? Will everything be okay? What will the doctor say? It is important to take these thoughts and concerns into account and create a better experience in the waiting room in order to calm the hospital consumer’s fears. view more

Most people don’t have a favorite hospital “top of mind” like they would a car, restaurant, or computer brand. However, hospital marketers can influence the purchase decision with an effective advertising strategy that addresses the patient experience. Here’s how. view more