The Hospital marketing Blog

The Zero Moment of Truth (ZMOT) is a concept that explains and interprets the thought process that a consumer uses to determine which healthcare provider or hospital to consider. ZMOT is what determines whether or not a hospital’s marketing succeeds or fails. view more

The marketing department isn’t the only one that needs an online presence. Are your physicians using social media to connect with patients professionally? Here’s why they should. view more

Behavioral retargeting allows you to specifically target prospects who have expressed some type of interest in your business, and encourage them to return to your website through a series of marketing and advertising techniques. view more

Never before have patient testimonials carried so much weight in influencing healthcare decisions. Make sure you keep it real: forget the script and let patients tell the real story. view more

In this series, I’ll introduce some new mobile medical devices and applications that are being adopted to read test results, manage appointments, search for physicians, monitor mobile stats and many other facets of healthcare. view more

Negative advertising doesn’t always work (one notable exception is in politics, as we have seen in South Carolina and Florida recently). However, as a health care marketer, and someone who’s mission is to help change the fate of our health care system, I applaud the new campaign by Children's Healthcare of Atlanta. Someone has to do it. view more

The first thing that comes to mind when you think of speed-dating is a room filled with eligible bachelors (or bachelorettes) looking for romance. In an interesting new spin for hospital marketing, the room is filled with qualified doctors, but instead of looking for romance, the doctors are seeking new patients. view more

Hospitals should start listening to what patients are saying when it comes to marketing and brand management. view more

An understanding of search engine optimization (SEO) can make every page an entry point, a search destination that can equal, or even outperform your home page, and drive more traffic to your site. view more

Patients typically spend a decent amount of time waiting for doctors when they have an appointment, especially when a doctor is in high demand. Instead of having your patients sit there and stare at the clock, this is the perfect opportunity to educate patients about leading a healthy lifestyle and what the hospital has to offer using owned media. view more