The Hospital marketing Blog



Ellis Medicine hopes to change the conversation surrounding lung cancer with a new community wellness campaign developed by healthcare marke… view more
We released a new issue of Protocol titled, “Social Checkup: Take the Vitals of your Hospital’s Social Media Policy.” view more
CVPH hired Smith & Jones to develop a women’s health campaign that focuses on preventive care. view more
We published a new white paper titled, “Transitioning Marketing Efforts to the ACO Model.” view more

08.19.14 / 8:30am / Caitlin Mooney

Smith & Jones to Develop Awareness Campaign for DataGen

Smith & Jones will provide creative materials to help DataGen raise awareness of its healthcare analytics services to hospitals and healthca… view more

08.06.14 / 10:45am / Caitlin Mooney

Increased competition in primary care services

Learn about the evolution of primary care and how your practice or hospital can stay relevant to healthcare consumers. view more

07.15.14 / 4:00pm / Alan Beberwyck

Owned media opportunities in the hospital environment

Why spend all of your budget on expensive broadcast media when you can invest in your own channels? We call it “owned media;” channels you d… view more

06.03.14 / 8:15am / Caitlin Mooney

Media Trend: Cutting the cable cord

Traditional television viewership certainly isn’t dead, but allocating a portion of your television dollars to digital video streaming allow… view more

05.27.14 / 8:15am / Caitlin Mooney

Maternity Marketing features baby bumps

Ellis campaign features pregnant women and their baby bumps as a fun and light-hearted way to socially engage expectant mothers. view more

05.20.14 / 8:20am / Ashley Quimby

The millennial’s healthcare search

As millennials like me gain independence and look for healthcare providers for the first time, companies must adjust their marketing strateg… view more
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