The Hospital marketing Blog



02.12.14 / 10:00am / Alan Beberwyck

Tools & standards to sustain your brand

Policing your repositioned healthcare brand takes vigilance, communication and uncompromising standards. Here are some tools and roles we re… view more

01.24.14 / 10:00am / Caitlin Mooney

Ribbon Cutting Welcomes Strategic Partners

A ribbon cutting ceremony on January 14, 2014, celebrated the official grand opening of Burst Marketing at its new location; a Troy, NY, off… view more
Updating your brand communications is an important step in realizing your new healthcare brand positioning. Here are some tips to keep your … view more

12.11.13 / 10:38am / Alan Beberwyck

Gaining consensus from all decision makers

Getting buy-in from all key decision makers on the new competitive positioning and Healthy Brand Board™ completes the second phase of our br… view more
Tell us about your hospital marketing challenges, and we’ll do our best to address these topics in upcoming issues of Protocol, our online m… view more

11.21.13 / 9:05am / Alan Beberwyck

Analytics: Defining Lagging Indicators and Key Metrics

Lagging indicators are metrics that healthcare marketers can use to track and report campaign results, including goal-driven metrics and con… view more

11.12.13 / 9:15am / Alan Beberwyck

Featured Video: Maternity Patient Interview

Bellevue Woman’s Center maternity service line marketing campaign features a web video interview with labor & delivery patient Marion Horan. view more
The second stage of our brand building process culminates in The Healthy Brand Board™, the first visual representation of an organization’s … view more
Creative Agencies Launch Collaboration to Expand Breadth of Services for Clients view more

10.31.13 / 3:21pm / Caitlin Mooney

The Undead Spreadsheet

Goose bumps, blood-curdling screams, demons lurking around every corner... Too many Halloween movies? Nope, it's budget planning time. view more
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