Policies & Pricing
The Hospital marketing Blog
08.21.14 / 8:30am / Caitlin Mooney
Healthcare Specialists Release White Paper on ACO Marketing
We published a new white paper titled, “Transitioning Marketing Efforts to the ACO Model.”
08.19.14 / 8:30am / Caitlin Mooney
Smith & Jones to Develop Awareness Campaign for DataGen
Smith & Jones will provide creative materials to help DataGen raise awareness of its healthcare analytics services to hospitals and healthca…
08.06.14 / 10:45am / Caitlin Mooney
Increased competition in primary care services
Learn about the evolution of primary care and how your practice or hospital can stay relevant to healthcare consumers.
07.15.14 / 4:00pm / Alan Beberwyck
Owned media opportunities in the hospital environment
Why spend all of your budget on expensive broadcast media when you can invest in your own channels? We call it “owned media;” channels you d…
06.03.14 / 8:15am / Caitlin Mooney
Media Trend: Cutting the cable cord
Traditional television viewership certainly isn’t dead, but allocating a portion of your television dollars to digital video streaming allow…
05.27.14 / 8:15am / Caitlin Mooney
Maternity Marketing features baby bumps
Ellis campaign features pregnant women and their baby bumps as a fun and light-hearted way to socially engage expectant mothers.
05.20.14 / 8:20am / Ashley Quimby
The millennial’s healthcare search
As millennials like me gain independence and look for healthcare providers for the first time, companies must adjust their marketing strateg…
05.13.14 / 8:30am / Caitlin Mooney
Hospital System Promotes Wellness with Women’s Heart Disease Screening
Smith & Jones creates campaign for cardiac screening program at Ellis Medicine for Mother's Day promotion.
05.05.14 / 8:15am / Caitlin Mooney
Social media tips from the world’s largest webinar
The best tips from HubSpot's webinar: “The Secrets to Success on Social Media.”
04.15.14 / 3:35pm / Caitlin Mooney
Columbia Memorial Names S&J AOR
Columbia Memorial will be working with Smith & Jones to reposition their health network and develop integrated marketing campaigns.
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