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MARKETING JOURNALS FOR C-LEVEL HOSPITAL EXECUTIVES AND PRACTICE ADMINISTRATORS
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The Hospital marketing Blog
06.11.13 / 9:29am / Chris Havens
Mobile medical applications #4: uCheck
A new product and smartphone app from uCheck is making urine analysis available anywhere a healthcare professional may be.
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06.05.13 / 8:50am / Caitlin Mooney
Hospital TV Series Wins Gold from Healthcare Advertising Awards
Smith & Jones Awarded Gold for Ellis Medicine Brand and Patient TV Spot Series
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05.29.13 / 3:00pm / Alan Beberwyck
Healthcare Alignment: Providing Frequent Reminders in the Workplace
Marketing channels inside the hospital, or owned media, offer virtually endless opportunities to translate brand positioning and…
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05.29.13 / 9:05am / Sara Tack
False 1900 Advertising Caught in the Act
19th Century Medicine Brands proved to be misleading in stopping or easing menstrual flow.
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05.21.13 / 3:30pm / Caitlin Mooney
Ellis Medicine Oncology TV Spot Recognized by Telly Awards
Healthcare marketing specialists, Smith & Jones, announced today its receipt of a 2013 Bronze Telly Award for the Ellis Medicine…
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05.16.13 / 10:30am / Caitlin Mooney
Healthcare marketing promotes hospitalist program for women and babies
Smith & Jones Introduces Ellis Medicine’s 2013 Maternity Campaign
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05.13.13 / 9:30am / Caitlin Mooney
Mobile Health: Putting your health on the line
Telehealth is an incredible advancement in the field of healthcare; however, do you think that a doctor whom you have never met …
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05.09.13 / 10:30am / Chris Havens
Mobile medical applications #3: Epocrates
Epocrates is a drug reference app that claims use by more than one million active members including 50% of U.S. physicians.
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05.06.13 / 9:44am / Caitlin Mooney
Are consumers qualified to review healthcare providers?
Patients are reading reviews before scheduling appointments, much like consumers read reviews of washing machines and shoes befo…
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05.01.13 / 10:00am / Sara Tack
A Toast to 19th Century Medical Advertising
19th century advertisements promote physician approved malt, hops and alcoholic based tonics.
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