Columbia Memorial Health
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Tucked away in a scenic river valley, Columbia Memorial Hospital is surrounded by giants – large, regional competitors to its north and south, including big-name New York City hospitals. To appeal to the local, rural audience, the metropolitan weekenders and commuters, we created a brand promise that only CMH could deliver (“fresh care, delivered daily“). The launch of Columbia Memorial Health’s award-winning brand helped kick start internal alignment, and generated the largest increase in outpatient revenue in the organization’s history.
“While CMH can’t compete on reputation, range of services or specialties, it can provide community and accessibility – two qualities the large regional centers can’t match.”