As a result of our brand development and campaign work, Columbia Memorial Health now has:

  • Brand standards and guidelines, with consistent execution network-wide
  • A brand architecture in place to guide naming and identity decisions across multiple sub-brands, facilities, service lines, business units and partnerships
  • Internal alignment at the executive team and board level around a single brand promise
  • A high level of differentiation from competitors
  • Attracted 100 new patients via the web in the first month after brand launch
  • Online advertising that generated more than 6,000 clicks in the first leg of the campaign