Post-Op

As a result of our brand development and campaign work, Ellis Medicine now has:

  • Brand standards and guidelines, with consistent execution network-wide
  • A brand architecture in place to guide naming and identity decisions across multiple sub-brands, facilities, service lines, business units and partnerships
  • Internal alignment around a single brand promise
  • A high level of differentiation from competitors in both primary and secondary markets
  • Over 200,000 unique web visitors per month (70% seeking health and provider information). In comparison, ellismedicine.org had only 18,000 unique visitors (90% searching for a job) in the entire year prior to brand launch
  • Views of our patient and physician web videos have doubled each year, with over 170,000 completed views in 2014
  • Online display advertising CTRs of 0.3%, versus the national average of 0.08%