Portneuf Health Partners is located in Eastern Idaho and competes in a crowded marketplace. Consumers perceive the health system to be the more expensive, less compassionate option for maternity care compared to its competitors. In reality, it offers a superior patient experience, state-of-the-art features, a level II NICU, in a warm and welcoming environment.
Our strategy was to show how Portneuf outshines the competition in both personalized care and safety while addressing its commitment to family values. The campaign concept “ A higher level of care for moms and babies,” addresses the idea that Portneuf provides a better birthing experience for the whole family — with the skill and resources to handle difficult deliveries at any time.
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