A fashion eyewear leader for 40 years, Silhouette’s dominance was challenged by big fashion names entering the category. Their innovative design and materials, however, provided a real competitive advantage.

We elevated the brand out of the fleeting world of fashion and into the enduring universe of design, repositioning Silhouette as Simply the best eyewear in the world. Introduced through award-winning trade advertising and stunning point-of-sale, our campaign helped make the U.S. the fastest growing portion of Silhouette’s 55 international market.