For people suffering from back pain, nothing is more compelling or emotional than the promise of pain relief and the return to normal activity. These were the insights that informed our award-winning healthcare advertising campaign for a neurosciences practice in Upstate New York.

The Northeast Back Institute at Memorial Hospital offered pain treatments within 72 hours, a competitive advantage and a real benefit to their patients. This series of print ads depicted back pain sufferers who were able to go on with their lives (and their weekend plans) thanks to fast, effective pain treatments. A graphic of a spine appears in the ski track and footprints suggesting back care for people with active lifestyles.

In addition to increased patient visits and visibility for the practice, the neurosciences campaign won multiple awards, including the Healthcare Advertising Awards and the Aster Awards.