Rachel Digman
Comptroller
Rachel plays by the numbers. In fact she eats, sleeps and breathes numbers. As our comptroller, she helps maintain our clients’ budgets and makes sure everything adds up to a healthy bottom line.
Her diligence ensures that invoices match estimates, that vendors deliver on their promises and there are no surprises when a campaign is completed. Rachel keeps everyone honest, and we love her for that.
Before coming to Smith & Jones, she earned a degree in Accounting from Albright College in Reading, PA.
Her interest in numbers extends to her personal life; her children (2), her dog (1) and her husband of 10 years. She calls herself an “extreme couponer,” working the numbers of marketing promotions to buy merchandise for pennies-on-the-dollar, and even getting paid to take away her bargains.
Rachel's Latest Blog Posts
04.11.12 / 9:30am / Rachel Digman
The waiting room is the perfect place to help patients understand more about their condition and use their time wisely and better once they see their doctor. It is important to measure whether or not your owned media is working and beneficial to others.
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03.08.12 / 5:00pm / Rachel Digman
Are tight budgets threatening brand awareness for your hospital or physicians practice? Think flighting, a media buyer’s term for stretching your media by alternating weeks.
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01.19.12 / 5:00pm / Rachel Digman
Patients typically spend a decent amount of time waiting for doctors when they have an appointment, especially when a doctor is in high demand. Instead of having your patients sit there and stare at the clock, this is the perfect opportunity to educate patients about leading a healthy lifestyle and what the hospital has to offer using owned media.
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01.03.12 / 4:15pm / Rachel Digman
Waiting in a doctor’s office for an appointment is one of those things that is utterly annoying (especially when you have been waiting for a while) and nerve-racking. As a patient, many thoughts go through your head. Is there something really wrong? Will everything be okay? What will the doctor say? It is important to take these thoughts and concerns into account and create a better experience in the waiting room in order to calm the hospital consumer’s fears.
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12.07.11 / 1:00pm / Rachel Digman
How can a hospital be seen as a clean, nurturing place to go to in order to get better if employees and visitors are seen smoking outside of the facility in publicly visible locations such as entrances and near the ER?
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