05.09.12 / 7:46am / Mark Shipley
Cardiac advertising video of the week
Cardiac Marketing TV Commercial view more
Mark Shipley
President & Chief Strategic Officer
Throughout his 25+ year career in brand development, Mark has played a leading role in discovering and implementing brand building programs for a number of hospital systems and large physician practices.
A co-founder and President at Smith & Jones, Mark's chief thinking responsibilities include translating insight into strategy and ensuring that all brand communications reinforce our clients’ brand positions. Under his direction, this firm's work has won Best of Show in the Healthcare Advertising Awards, as well as being recognized by The Aster Awards, the American Marketing Association, One Club, New York Festivals, The London International Awards.
He is a frequent guest lecturer on brand building at Rensselaer Polytechnic Institute's Lally School of Management and the Executive MBA program at The University at Albany.
Mark serves on the Board of Directors for the Albany chapter of Entrepreneur's Organization, Troy 20:20 and YMCA Camp Chingachgook, is Past-president of the American Marketing Association of New York's Capital Region, and a board alumni for The Eddy (the long-term division of Saint Peter's Health Partnership), The Arts Center of the Capital Region, Beginnings Day Care Centers and The Hunger Action Network.
He studied psychology, sociology and communications at UC/Boulder, advertising at FIT and advertising copywriting at the School of Visual Arts.
In his free time, Mark is an avid traveler, skier, hiker and kayaker.
Mark's Recent Blog Posts
05.03.12 / 8:34pm / Mark Shipley
Is it better to develop strengths or overcome your weaknesses?
As I was reading about the concepts behind StrengthsFinder by Tom Rath, I couldn’t help but make comparisons to the quadrant maps and gap analyses that we use o help our clients understand how they can stand out and achieve the greatest ROI from positioning and messaging. view more
04.25.12 / 2:46pm / Mark Shipley
Neurology patient video of the week
Stroke Center Web Video view more
04.18.12 / 11:16am / Mark Shipley
Women's health video of the week
Women GYN Services TV Spot view more
04.17.12 / 2:43pm / Mark Shipley
4 steps to uncovering your hospital's compelling truth
Every hospital or physician group has brand truths that it can use to position itself in the marketplace. Our experience shows that there are four steps to uncover a believable, memorable brand story for your hospital or physician group. view more
