Lynn White
Project Manager
Lynn White keeps the show running. Whether she’s organizing video shoots in the challenging hospital environment, facilitating project bids or overseeing internal job trafficking, Lynn gets the job done. Her 15 years of agency experience, combined with a practical and creative nature, helps her produce dynamite work on time and within budget.
Prior to joining Smith & Jones, Lynn helped produced work for a variety of healthcare accounts including Orange Regional Medical Center, St. Peter’s Healthcare Services, Bassett Healthcare Network, Columbia Memorial Hospital and MVP Health Care. Turning her colleagues’ ideas and visions into the reality of a hospital wall display, mass media advertising campaign or interactive patient experience, is all part of a day’s work.
When Lynn is not at home, gazing at her Bachelor’s degree from Michigan State, she can be found cheering on her kids’ high school and collegiate athletic teams, enjoying a gin and tonic on a beach, listening to Aerosmith or thinking about solar energy. If reincarnation is in the cards for Lynn, she would like to come back as one of her cats – well fed and cared for.
Lynn's Recent Blog Posts
03.13.12 / 2:30pm / Lynn White
Shooting video talent is never predictable. Filming non-professional subjects on-location opens the door even wider to unexpected moments. The following are my “Favorite Five” highlights from one season of shooting healthcare patient interviews.
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01.31.12 / 4:05pm / Lynn White
The first thing that comes to mind when you think of speed-dating is a room filled with eligible bachelors (or bachelorettes) looking for romance. In an interesting new spin for hospital marketing, the room is filled with qualified doctors, but instead of looking for romance, the doctors are seeking new patients.
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12.27.11 / 3:30pm / Lynn White
You’ve invested considerable time and funds to create your new hospital identity; but is your medical marketing brand consistent–and instantly recognizable–across all media platforms? Here's a simple test.
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12.15.11 / 11:30am / Lynn White
In health care communications, a picture is worth a thousand words and can create a lasting impression in the viewer’s mind. Following is a list of wardrobe do’s and don’ts to ensure you look professional on camera.
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10.28.11 / 9:45am / Lynn White
Filming television commercials or web video in a controlled environment is challenging. Filming in a healthcare facility presents unique challenges for the crew and hospital staff alike. Careful pre-planning and a flexible mindset are critical to organizing a successful shoot with minimal impact on hospital operations.
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