Alan translates insights and strategies from our Marketing Opportunity Assessment phase into effective brand messages for our healthcare clients. He’s responsible for developing creative themes and content for integrated marketing campaigns, hospital websites, social media and mass media advertising.
Over the last two decades, Alan’s writing and creative talents have contributed to the brand successes of Ellis Medicine, Bellevue Woman’s Center, Health Quest, Northeast Back Institute, Vassar Brothers Medical Center, Hudson Valley Heart and others.
He has collaborated on work recognized by The Healthcare Advertising Awards, The Aster Awards, Cardio Vascular Advertising Awards, One Show, Creative Excellence in Business Advertising (CEBA) Awards, MarCom Creative Awards, and American Corporate Identity Awards.
Prior to joining Smith & Jones, Alan was in charge of advertising and direct marketing for International Thomson Publishing, a leading publisher of textbooks for the allied health industry.
A graduate of The Sage Colleges, Alan is an award-winning wood carver and painter. He loves kayaking, cross-country skiing and surfcasting.
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